Customers and Profits - A Quick Tip...
Here's a quick tip that will significantly boost your sales and conversions:

When a potential customer first makes contact with you, how many times do you follow up, with emails, phone calls, letters or meetings? Well, the average is twice. So in a typical business, a potential customer makes contact, they then receive two follow up sales messages from the business - then that's it. They're left to their own devices to either become a customer or not.

Such a business is leaving huge, untapped profits on the table. One of the biggest mistakes that business owners make is thinking that if someone doesn't buy from you today, they're not interested. This is just not true. You know from your own buying habits that you might phone or email a business with an enquiry today but not end up buying until weeks or months (or maybe years) later.

Why should your customers be any different?

You should, at an absolute minimum, have a seven step sales process in place. In other words, when someone makes contact with you, they receive a sequence of at least seven communications from you.

Maybe the sequence looks like this:
· Email
· Letter
· Phone Call
· Email
· Email
· Letter
· Phone Call

You'll be surprised at the percentage of people who become customers on the 5th or 6th or 7th approach. If you're concerned about bothering potential customers spread it out over a few weeks. One thing is for sure. If you only contact people once or twice after they make contact with you - you could be missing out on substantial untapped profits.